Your in-house copywriter in your pocket.
the superpowered employee you never have to manage
Exceptional brands require exceptional copy. MUSE (Marketing Upscale and Storytelling Engine) delivers exactly that — your dedicated, brand-fluent copywriting partner available precisely when inspiration strikes — even at 2am on a Sunday.
Are you facing these challenges when it comes to content marketing?
You just don't have time or energy.
Every time you think about content creation, you feel like throwing up — because it's such a daunting task that it's practically a job in itself.
You don't want to hire and manage someone.
You'd love for someone to take content writing off your plate entirely, but you can't afford the money or energy to manage yet another team member.
You still want quality and control.
You want to focus on CEO-level stuff rather than word-by-word editing, but your brand voice matters too much to completely delegate. And ChatGPT doesn't cut it.
Your dedicated, custom-trained creative companion
Let's be honest — there are countless writing tools out there.
But Fresh Pages MUSE (Marketing Upscale and Storytelling Engine) stands miles apart from those faceless generators churning out generic content.
Just as the ancient Greek muses sparked creativity and eloquence in poets and storytellers, MUSE channels that same divine creative power into your brand — guiding your voice with precision, amplifying your message with sophistication, and breathing life into every word you speak to your audience.
Where other tools offer templates and formulaic outputs, MUSE offers something far more refined: a bespoke AI system that understands the nuances of your brand voice down to the punctuation, translating your vision into copy that actually converts instead of just looking pretty.
It's the world's first hybrid AI-human content creation system that:
Translates your unique vision into compelling copy that actually converts (not just fills space) because it's trained on 12 modules of professional copywriting expertise
Understands your brand voice down to the punctuation, capturing the subtle nuances that make you distinctly you, because it's trained like an employee
Delivers consistent, conversion-focused content whenever you need it — no more waiting for freelancer availability or compromising on quality
Provides ongoing strategic support from your brand messaging strategist (me!) who keeps you on track and accountable to your marketing goals
Scales in volume when you want to raise visibility, without scaling the expenses
And most importantly, frees you up to focus on your zone of genius and what you love while still retaining control
Think of it as your own in-house copywriter, brand strategist, and marketing director — all in one elegant solution that works as a sales engine in the background while you focus on what you do best.
Who's MUSE for?
For the visionary CEO looking to scale
You're scaling your business and need your marketing to keep pace, but you can't clone yourself. You have a distinctive voice that's central to your brand, but you need to focus on big-picture strategy instead of crafting every Instagram caption yourself. You need a solution that works as a sales engine in the background while you lead and stay in the CEO zone.
For the booked and busy mompreneur
You're juggling client work and family life, with marketing consistently falling to the bottom of your priority list. Between school runs and client meetings, finding time to craft thoughtful content feels impossible. You need a solution that works while you sleep, maintaining your brand presence even when you're deep in the beautiful chaos of motherhood and business ownership.
For the upcoming course creator
You're building a knowledge business that requires endless content — from social posts and emails to course modules and sales pages. Your expertise is in teaching, not writing, and you need to maintain a consistent voice across all your educational materials. You need a solution that can produce high-volume, high-quality content that educates, nurtures, and sells without sounding repetitive or generic.
WHat you get
Brand-Perfect Training
Your MUSE is meticulously trained with your exact brand voice and professional copywriting expertise, resulting in content that requires minimal editing. You get near-perfect content that you can copy and paste in seconds.
A Cost-Effective Solution That Actually Works
For just a fraction of a regular marketing retainer (which is usually $1,000 and up!) you receive a comprehensive brand messaging architecture and a custom-trained AI employee that delivers consistent, on-brand content.
Living, Breathing Human Support
Unlike faceless AI tools, Fresh Pages provides ongoing human support and quality checks from a professional copywriter who understands your business.
Brand Voice Guidelines For The Team
Your Brand Messaging Architecture serves as a valuable legacy document that can be shared with team members to make sure everyone stays on the same page for your brand voice.
“It's been a game-changer for my content creation and marketing. It's helped me with LinkedIn posts, carousel captions, and client emails with ease — and every single time it nails my tone of voice in minutes. Honestly, it feels like having Mel on call for every piece of content. Such a brilliant tool.”
— nina mucalov, brand photographer
Choose your tier
Which MUSE is right for you?
thalia
Brand Copy Strategy session
Brand Messaging Architecture
Your custom-trained AI copywriting employee
Unlimited content creation
All tech and functionality updates
Your dedicated domain
White-labelled interface featuring your own logo
Comprehensive how-to resources for seamless implementation
Access to ORA, your prompt engineering coach
$97/month
Minimum of 6 months' commitment
Euterpe
Brand Copy Strategy session
Brand Messaging Architecture
Your custom-trained AI copywriting employee
Unlimited content creation
All tech and functionality updates
Your dedicated domain
White-labelled interface featuring your own logo
Comprehensive how-to resources for seamless implementation
Access to ORA, your prompt engineering coach
Access to mastermind AMA sessions
Special discounts on partner coaches' 1:1 strategy sessions
Monthly 1:1 marketing campaign strategy session
1 free custom module per year
$197/month
Minimum of 3 months' commitment
calliope
Brand Copy Strategy session
Brand Messaging Architecture
Your custom-trained AI copywriting employee
Unlimited content creation
All tech and functionality updates
Your dedicated domain
White-labelled interface featuring your own logo
Comprehensive how-to resources for seamless implementation
Access to ORA, your prompt engineering coach
Access to mastermind AMA sessions
Twice-monthly 1:1 marketing, systems or messaging strategy sessions with the partner coach of your choice
3 free custom modules per year
$297/month
Minimum of 3 months' commitment
the founder
Meet the creative mind behind MUSE
Hi, I'm Mel!
I'm a professional copywriter with over a decade of experience in brand messaging and content strategy, and a Master's in Linguistics.
I created MUSE because I kept hearing the same thing from my clients:
"I wish I could afford to have you write everything for me."
These were brilliant business owners with exceptional brands — but they were juggling client work, family life, and everything in between. Marketing consistently fell to the bottom of their priority list, not because it wasn't important, but because it felt overwhelming.
They needed someone who understood their voice intimately. Someone who could translate their vision into words that convert. Someone available at 2am when inspiration struck or when they finally had a quiet moment to work on their business.
But hiring a full-time copywriter or keeping a freelancer on retainer? That wasn't in the budget yet.
So I built something better.
MUSE combines everything I know about strategic copywriting, brand voice, and conversion psychology with the convenience and accessibility of AI — without the generic, robotic output that makes most business owners cringe.
It's not just another AI tool. It's a custom-trained system that captures the nuances of your brand voice, understands your ideal client's pain points, and delivers content that sounds unmistakably like you.
Because your brand deserves copy that converts — and you deserve to focus on what you do best.
What fellow entrepreneurs say about muse
"A must-try"
I"It honestly feels like having a copywriter on retainer... But at a fraction of the cost. She trained the tool using my brand guidelines, so it sounds like me from the start. I use it for captions, blog posts, and marketing content, and it’s made my workflow so much smoother and my messaging perfectly consistent. If you want effortless, on-brand copy that sounds like you, Copy Studio is a must-try."
Silke Dietz
Zebra & Jojo Photography
“Oh Mel, I’m currently sitting at the lounge at the airport with the biggest smile on my face! I loved everything you captured, your attention to detail and capturing my personality, values and what I want to share with my audience has come through so elegantly and beautifully."
Mangla Sachdev
Expat Business In A Bag
Q&A
The FAQs
What can MUSE do?
Absolutely anything you'd delegate to your in-house copywriter. You can ask for social captions, email content, blog posts, headlines, taglines, and more — and any time you want. It can also come up with comprehensive content plans, revise a draft you already have, or refine the messaging for a new business idea.
How do I know if MUSE is really better?
The biggest proof of all — this sales page you just read was written by my own MUSE that I trained on my own brand voice and offers. Every single section. If you like it, imagine what yours can do for your business.
But I know you might want to test it out a bit more, so you can access these demo MUSEs:
Chanel: https://chanel.freshpages.studio
Nike: https://nike.freshpages.studio
Go ahead, pretend to be their marketing team and test those out. You know how these two iconic brands should sound like, so give them a spin and see how well they can write the marketing content.
I already have a custom ChatGPT I trained myself, what's the difference?
Three key differentiators:
1. Comprehensive brand strategy included - We don't just train an AI; we develop your entire brand messaging architecture
2. Linguistics expertise behind the training - With a Master's in linguistics and years of copywriting experience, we train your AI with professional-level understanding of voice and persuasion
3. Ongoing human support - You get access to monthly office hours and private clinic sessions, ensuring your content strategy evolves with your business
The thing with a custom ChatGPT is that you train it yourself, meaning it has the same business blind spots that you do. If you’re wondering why your content still isn’t converting, it’s probably because of those blind spots.
Copy Studio is trained and maintained by a professional copywriter, so it doesn’t have those blind spots.
You wouldn’t make your own sword, would you? You’d go to a professional weaponsmith to get it done.
How much time will it save me? Will the content still need editing?
It will save you 5-10 hours a week that you would otherwise spend writing or editing. Usually, the output generated will be 90% perfect since it's trained on your brand voice and will require minimal editing, if at all — similar to how a pro copywriter delivers. However, as with all tools, we always recommend a quick human review by either you or your VA before publishing.
What if my brand voice evolves or my offers change?
When your brand evolves or you pivot your offers, bring your new direction to our monthly strategy call (only on the Euterpe and Calliope plans). We can discuss updates to your Brand Messaging Architecture and MUSE training to ensure it continues to reflect your current positioning and voice.
How do I change my plan or cancel?
Upon subscription activation, we'll send you a subscription management portal. Please note however that there are minimum term commitments for each tier of the MUSE due to the upfront work we put in to training it.
Can my team access and use my MUSE?
Absolutely. In fact, the entire Fresh Pages team uses our own MUSE to run things — it makes processes a lot easier since our MUSE speaks in our founder's voice. This way we always ensure that our brand voice is consistently aligned no matter what output is being produced or who's producing it.