A Live Masterclass — 14 April 2026
Launch Your Digital Product for Passive Income
A 3-part masterclass with three experts, one session, and everything you need to launch
Melody Bay
Niki Torres
Mangla Sachdev
Live access · Full replay recording · Launch Planning Workbook · Launch Gantt Chart
You're good at what you do. Really good.
You've built a service business on your expertise. Clients refer you. Your results speak for themselves. And somewhere along the way, you started wondering: what if you could reach more people without working more hours?
What if your knowledge could generate income while you sleep, travel, or simply take a weekend off without mentally calculating what you're losing?
That's not a fantasy. That's a digital product. And you're closer to launching one than you think.
Every time you sit down to make it happen, you hit a wall.
It's not that you don't have the idea. You probably have too many. It's everything that comes after.
You've seen too many launches disappear into the void. The thought of putting months into something and hearing crickets is... a lot.
You know your work has value. But translating that into an offer that makes people think "I need this right now" — that's a different skill set.
Checkout pages. Email sequences. What platform? How does any of this connect? You're an expert in your zone of genius, not a launch manager.
You've been told you need thousands of followers before you can sell anything. So you keep building, posting, waiting — and the product stays in your head.
You don't need more time to think about this. You need a proper plan, a proven structure, and people who've actually done it to walk you through it.
That's exactly what this masterclass is.
Three experts. One session. Everything you need to launch.
Most launch advice comes from one perspective — usually marketing, or tech, or copy. Rarely all three, together, in the same room. On 14 April, you're getting all three.
Niki Torres
Revenue Systems Strategist · HelmCrew
Niki helps entrepreneurs identify the digital product that's already hiding inside their service business — and build the exact infrastructure needed to launch it without overbuilding or getting lost in a tech spiral.
- The Offer Extraction Framework: how to identify which part of your service delivery is ready to become a digital product
- What launch-ready infrastructure looks like at every budget — from a Google Doc + Stripe to a full platform setup
- The three systems every digital product launch needs (sales, checkout, delivery) and the simplest possible version of each
Melody Bay
Brand Messaging Architect & Sales Copywriter · Fresh Pages Co
Melody helps service businesses clarify their offers and launch products that actually sell. She's the founder of Fresh Pages Co and the creator of MUSE, an AI copywriting tool built specifically for service-based business owners.
- How to build a sellable offer — the specific formula that makes buying feel obvious, not optional
- The anatomy of a high-converting sales page: every section, its job, and the order that earns the sale
- The launch copy ecosystem: the three emails every launch needs and exactly what each one has to do
Mangla Sachdev
Launch Marketing Strategist · Expat Business In A Bag
Mangla will show you how to get your offer in front of the right people — without needing a big audience or starting from scratch. She'll walk you through the visibility and repetition strategy that turns quiet followers into buyers, and exactly how to create momentum before, during, and after your launch.
- The visibility and repetition framework that turns quiet followers into buyers
- How to sell to warm audiences first — the fastest, least awkward path to your first sales
- How to borrow other people's audiences through collabs, guest features, and joint workshops — even if your own following is small
By the end, you'll have a complete picture of what a successful launch actually looks like — from offer to copy to systems to marketing.
Inside the masterclass
Three focused segments. One cohesive picture of what it actually takes to launch a digital product — from the idea in your head to the first sale in your account.
Launch Systems & Infrastructure
Most service founders already have a digital product inside their business — they just haven't pulled it out yet. Niki will give you the framework to identify what you can build from what you already deliver, and the exact tech stack to launch it without overbuilding.
- The Offer Extraction Framework: how to identify which part of your service delivery is ready to become a digital product — and which format (template, guide, mini-course, workshop) actually fits your business
- What launch-ready infrastructure looks like at every budget — from a Google Doc + Stripe to a full Squarespace + ThriveCart setup, so you build what you need, not what you think you should have
- The three systems every digital product launch needs (sales, checkout, delivery) and the simplest possible version of each — so you can go live without a tech spiral
Offer Creation & Launch Copy
How to build and position a digital offer your audience can't say no to — and write the copy that sells it, from your sales page to your launch emails.
- The sellable offer formula — why most products don't fail because the idea is bad, they fail because the copy doesn't make buying feel obvious
- The Hormozi Value Equation: how to raise the dream, lower the effort, and make every section of your sales page earn its place
- Headline formulas that work, the 10-section sales page anatomy, and how to write your guarantee so it builds trust instead of looking desperate
- The three emails every launch needs — story, value, urgency — and exactly what each one has to do
- Your pre-launch copy checklist: every asset you need before you open the doors, from sales page to social captions
Launch Marketing Strategy
How to get visible, build momentum, and create the kind of pre-launch buzz that makes people ready to buy before you even open the doors.
- Why visibility isn't about luck — and the proximity, repetition, and trust framework that actually moves people to buy
- How to sell to warm audiences first (the fastest, least awkward path to your first sales)
- The five-message repetition framework: how to say the same thing five different ways so it lands across every platform
- How to borrow other people's audiences through collabs, joint workshops, and guest features — even if your own following is small
- The only five numbers you need to track to know exactly what's working and where to double down
Here's what you get when you grab your ticket
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Live Masterclass Access — All Three Segments
Offer creation. Launch systems. Marketing strategy. Three experts, one session, covering the complete picture of what it takes to launch a digital product. Mangla's segment alone covers how to get visible, build momentum, and create the kind of pre-launch buzz that makes people ready to buy before you even open the doors.
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Live Q&A with All Three Experts
Ask your questions directly and get answers from three different angles in real time. This is where a lot of the real value happens — and it's only available to those attending live.
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Full Replay Recording
Can't make it live — or want to revisit the content as you build your launch? The recording is yours to keep and return to as many times as you need.
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Launch Planning Workbook
A Google Sheets resource that translates everything in the masterclass into a clear, step-by-step action plan. No more staring at a blank page wondering what to do next.
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Launch Gantt Chart Template
Map out your entire launch timeline so nothing falls through the cracks and you're never scrambling at the last minute.
What this would cost you if you pieced it together yourself
Getting expert guidance on your offer, your systems, and your marketing usually means hiring three different people. Here, you get all three — in the same room, on the same day, for a fraction of the cost.
You're not paying $1,249. You're not even paying half of that.
$65
SGD — early bird price until 7 April
Price rises to $97 after 7 April
I'm In — Grab My SpotLive access · Replay recording · Launch Planning Workbook · Launch Gantt Chart
Our Confidence Guarantee
We stand behind every minute of this masterclass. If you attend live and don't walk away with at least one clear, actionable next step for your launch — email us. We'll make it right.
This masterclass was built for you if —
- You're a service-based business owner who's ready for income that isn't tied to your time
- You have expertise people pay for — and you want to package it into something scalable
- You've been thinking about launching a course, a workshop, a template, or a digital tool — but you haven't pulled the trigger yet
- You want to do this right, not just cobble something together and hope for the best
- You don't have a big audience — and you'd like to know how to launch without one
A note on what comes after
If you leave this masterclass thinking "I want ongoing support as I actually do this" — we've got something for that.
MUSE Supported is our premium membership that gives you access to all three of us, plus MUSE — an AI copywriting tool built with professional copy frameworks baked in. It's for people who don't just want to know what to do, but want expert eyes on their work as they do it.
Everything you might be wondering
What platform is this on?
Zoom. The link will be sent to you after you register.
I don't have an idea for what product I want to launch yet. Can I still attend?
Absolutely — in fact, this is a great place to start. Melody's segment walks you through how to structure an offer from the ground up, so even if you only have an inkling of what you want to sell, you'll leave with the clarity to shape it into something real.
Do I need to attend live?
You'll get the recording either way, so you won't miss the content. That said, attending live means you can ask questions directly — which is where a lot of the real value happens. We'd love to see you there.
Why are there three of you?
Because a successful launch isn't just one thing. It's your offer, your copy, your systems, and your marketing — working together. We each bring a different piece of that puzzle, so instead of getting one perspective, you get the full picture in a single session.
How long will this take?
The masterclass runs approximately 1 to 1.5 hours. Each of us covers our segment in 10–15 minutes, so it's focused and fast-moving — not a three-hour marathon.
Is this only relevant for service-based businesses?
Mostly yes — the content is geared towards service providers. But if you're in e-commerce and looking to add a digital product you create once and sell without holding inventory, the launch strategies absolutely apply to you too.
Is my ticket refundable?
Tickets are non-refundable. The recording, workbook, and Gantt chart template alone are worth the investment many times over — this isn't a watch-once-and-forget resource.
The passive income you want doesn't start with a product. It starts with a plan.
You have the expertise. You have the idea. What you've been missing is a clear, step-by-step picture of how it all fits together — from the offer itself to the words that sell it to the systems that run it.
That's what this masterclass gives you.
11:30 AM IST · 10:00 AM GST · 7:00 AM BST · 4:00 PM AEST
Yes, I Want This — Get My Ticket$65 SGD early bird (rises to $97 after 7 April) · Live access · Replay · Launch Planning Workbook · Launch Gantt Chart